Cookie Policy.

1. What these are

Cookies are small files a site stores in your browser. We also use related technologies that do similar jobs — local storage, pixels, and SDKs. This policy uses “cookies” to mean all of them.

2. The categories we use

In short: one category is required to run the site. The rest you control.

• Strictly necessary — always on. Security, load balancing, remembering your form progress, and honoring your privacy choices. The site cannot function without these, so they cannot be switched off. They are not used for advertising.
• Analytics — optional. Aggregate measurement of which pages get visited, where visitors come from, and where the site is confusing. We use this to fix things, not to identify you personally.
• Functional — optional. Remembering preferences such as your market or device view so you do not have to reset them each visit.
• Advertising and measurement — optional. Used, or may be used, to show our ads on other sites and to measure whether they worked. Certain state privacy laws treat this category as “sharing” or “targeted advertising,” even though no money changes hands for your data. This is the category that Your Privacy Choices turns off.

3. First-party and third-party

Cookies we set ourselves are first-party. Cookies set by vendors working on our behalf — analytics providers, advertising and measurement platforms — are third-party. Where we use them, and those vendors have their own privacy policies governing what they do with what they collect.

4. How long they last

Session cookies disappear when you close your browser. Persistent cookies stay for a set period so the site remembers you between visits. Advertising cookies typically expire within 13 months or sooner, and your opt-out record is kept for as long as we need it to keep honoring your choice.

5. How to control them

• Opt out of advertising here: use Your Privacy Choices.
• Global Privacy Control: we honor GPC automatically. If your browser or an extension sends the signal, we treat it as a valid opt-out for that browser and you do not need to do anything else.
• Your browser: Chrome, Safari, Firefox, and Edge all let you block or delete cookies in settings. Blocking all cookies may break parts of the site; blocking non-essential cookies will not.
• Industry tools: the Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org) offer cross-company opt-outs.
• Mobile: both iOS and Android provide a device-level setting to limit ad tracking.

Opting out does not mean you stop seeing ads. It means the ones you see are less likely to be based on your activity.

6. Do Not Track

Browsers send “Do Not Track” signals inconsistently and no common standard governs them, so we do not respond to DNT. We do honor Global Privacy Control, which is a defined standard.

7. Changes and contact

If we add or remove a technology, we will update this page and its effective date. Questions: support@getmyefficienthome.com or (845) 492-9860.